Thursday, October 31, 2013

Lets Get Back to Football




Since owner Mr. Snyder has been so adamant that as long as he is in power over the Red Skins, the nickname “Redskins” will never change. Though it seems the more The Redskins organization tries to fight this issue, the more it becomes a controversial distraction. During Cowboys week for the Redskins the controversy surrounding the team’s nickname grew to the peak of a sports media head light topic of discussion. 

Even President Barack Obama with all he has on his plate right now, couldn’t help but to chime in on this issue. But the focus should     be on football for the Redskins, not politics. Something needs to be done to bring the focus back where to it belongs.  On football.
                                                                                                       
Being a fan of the Redskins I understand Snyder’s reasoning for not wanting to change the name. Many Redskins fans do not think of the word as a racial slur, but view it as a word that means victory and invokes positive feelings.  When fans hear the name it reminds them of the days of glory gone by.  Like when the great Joe Gibbs led the team to its three Super Bowl wins in the 80′s and 90′s, and so keeping the name helps them to hold on to those feelings.

 But I will admit when I became a Redskins fan as a child, I didn’t know the word began as a racial slur, it was just the name of my favorite team.  But times change, and what may have been acceptable years ago isn’t necessarily acceptable today.

Now I would believe that logic suggests that you don’t choose to name a team after something you don’t admire.  That wouldn’t make sense, would it?  But the fighting spirit of Native American tribes instilled an admiration of that spirit into their enemies. This is the original idea behind the name of the team. This is why so many football teams adopted American Indian names, to try to emulate that fighting spirit on the football field.  But it all seems a little misguided now.  Native Americans are no longer warriors, and there is so much more of their culture that should rise to the forefront of interest for all Americans besides this idea that they were great warriors.

But you can’t always make changes on a whim of political correctness simply because someone doesn’t like something about your product.  However, this controversy is much more than a whim.  It’s become a major thorn in the side for the franchise, and it’s time to pull the thorn out.  By changing the name, Daniel Snyder can bring positive feelings and reverence to the franchise, and lift the weight of negativity that’s engulfing it. It’s hard enough fighting for victory on the football field, but with this issue, the Redskins organization has to constantly fight a public relations battle off the field as well.  A battle to justify the use of the Redskins name.  Is money the justification?  I’m sure re-branding could cost the team and the NFL $millions, which more than likely adds to owner Daniel Snyder’s reluctance to change.

So I ask you what is more important to a team and its fan base, the team’s brand of football, or the brand name of the football team.  In the end, it’s a team’s winning brand of football that defines it.  Along with its owners, its players, its coaches, its history, and most importantly its fans, all work to define and formulate the essence of a team.  Not a nickname.  It’s time to end the distraction and get back to enjoying the game.

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